2025's Best Social Media Platforms for Businesses

The social media landscape has shifted dramatically in 2025. Just last year marketers were questioning the efficacy of X; the platform has shifted into a cultural juggernaut yet again. Lemon8, Threads, BlueSky, and BeReal had their time in the sun. Some platforms have gotten significantly better, some worse. Today, let’s look at what platforms are viable, and which aren’t for business marketing online.

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First and foremost is LinkedIn. LinkedIn is still the go-to platform for businesses online, especially for B2B firms looking to market to their customers. There is simply no alternative to LinkedIn online. For now, likely until forever, LinkedIn will remain the only option for a professional social networking platform for businesses to leverage. It has over 900 million members, and you can share case studies, white papers, customer testimonials, or articles to connect with your audience and drive organic reach.

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TikTok is number two. With the rising popularity and significance of TikTok Shop throughout 2024, it is now a no-brainer for ecommerce businesses to use TikTok for marketing and promotion. Even for service providers, entertainment firms, and other businesses that provide intangibles, you will likely be able to find a reliable niche to work with on TikTok. Using quick tutorials, day-in-the-life snippets, or behind-the-scenes videos of your business, you can drive meaningful connections with your audience and customers. The only issue with TikTok now is its unclear status within the United States. President Trump and the United States Congress have differing opinions on the future existence of TikTok in the U.S. and no decision has been reached as of this time. If you get big on TikTok, be ready to lose it.

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X has become popular again. Any other alternatives are negligible if you are a business looking to connect with millions. Many companies who boycott X post-acquisition are now back for business on the platform. X serves a similar purpose to LinkedIn, though slightly more casual, as businesses look to have personalized conversations and interactions on a platform built for discussion. Tweet 3-5 times a day, mixing your company news, industry commentaries, customer shout-outs, or other promotional material. Leverage tweet threats to unpack complex ideas surrounding your industry and become a thought leader. If you use X as a business, make sure to connect with your audience!

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These three social media platforms are the juggernauts for businesses online. If you’re looking to market through these online social media platforms, these are the ones to do it.  By understanding each platform’s unique offerings and user base, you can craft a multi-channel strategy that maximizes reach, engagement, and return on investment. Start small—test, learn, and scale the platforms that deliver the best results for your business.

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